For a manufacturer or wholesaler working with a dealer network, the day is often spent on the phone, in WhatsApp and in Excel files. Is the price list up to date, is the product in stock, what is the dealer's balance? Each is a separate question and a separate message. A B2B dealer portal brings all of this onto one screen.
What is a dealer portal?
It is a password-protected ordering and account platform just for your dealers. When a dealer logs in, they see only the prices assigned to them, browse products, place orders and follow their account. You manage every dealer's orders, stock and collections from one place.
What does it bring your business?
- Orders around the clock: Dealers can order 24/7 without waiting for office hours.
- The right price: Each dealer sees their own price list, so fewer orders are placed from outdated lists.
- Live stock: Dealers see what is out of stock without asking, and you no longer answer "do you have it?" all day.
- A transparent account: When dealers can see their balance, invoices and payments, reconciliation gets easier.
- Time back for your team: The team that used to take orders by phone can spend that time on sales and relationships.
Two examples from the field
Canali Toys opens its wholesale toy catalogue to approved dealers this way. Prospective dealers apply, and once approved they see their own wholesale prices and order through the platform.
Kadro Bisiklet has a separate service portal alongside its dealer portal. Orders, stock and accounts run on one side, service records on the other.
What to decide before you start
- Will prices or discounts differ by dealer?
- Should orders flow into your accounting or stock software?
- Will dealer registration be open to everyone, or approval-based?
- Will payments be taken in the portal, or handled through the dealer's account?
The answers to these questions shape how the portal is built. Tell us how you work; rather than squeezing you into a ready-made package, we will build the portal around your business.